I’m a girl who loves make up. If you know me in person, you know that I rarely leave the house without make on, and I take forever getting ready. It’s true, I like to feel beautiful. And, ya know, cover up my eye bags and acne scars. So, when BlogHer offered the chance to review Estee Lauder’s new and updated website, I jumped at the chance. $100 for makeup and skin products? Count me in!
When I think of Estee Lauder I think of a classy, and that’s just what their new website is. It’s very clean and beautiful and easy to navigate. I love the roll over feature that expands each title category to easily see what is listed without having to click on each one. It makes it quick to find what you need and browse through all the types of products and tips. I also love that it keeps the items that you recently viewed at the bottom, so it’s easy to go back to find a product you might want more information about or to purchase. When you click on a product, each page (for the most part, some I felt needed more explanation) is filled with helpful information about the product, what it can do for you, how to use it, including tips, and displaying all the color options. I also like how it suggests other products that compliment the one you are viewing, so it’s easy to complete a certain look or skincare routine.
The “What’s New” page helps customers to see, well, what’s new! It’s a quick way to see the latest products from limited editions to gift sets, and even shows models examples to suggest products and tips on how to achieve the look. There are also great tips under the “Looks & Tips” tab that has more step by step examples of different makeup looks and even videos! I love that it tells you exactly what tools and products you need and makes it feel like anyone can achieve that classy, beautiful look.
I was concerned though about buying a foundation or concealer without trying it on in store first, but Estee Lauder at least helps narrow down the choices with their Foundation Finder. It gave me several options to choose from, from my skin tone to skin type, and picked out a certain shade and foundation for me. However, I did not buy it because I’m still hesitant to buy it without trying. But, the good news is that if you don’t have an Estee Lauder near you to test it out first, their online store does have a great return/exchange policy. They also have a very helpful online chat with a live beauty specialist for a quick way to answer questions about products and things. The lady I spoke with was very knowledgeable and it was like talking to a person directly in the store!
The only issue I have with this site is the Skincare Finder. It’s completely geared toward older woman wanting to fight aging. When browsing through the cleansers, toners, and moisturizers on my own, I found what I needed to combat my oily and acne prone skin type, however with the Skincare Finder it wasn’t listed at all. Everything was to help with wrinkles or even out skin tone, which doesn’t apply to every woman’s needs.
Otherwise, I thoroughly enjoyed shopping with this website and had such a hard time choosing! I ended up ordering the Eyzone Repair Gel (for those tired eyes!), the Brush on Illuminator (to add a little sparkle to my day and appear more awake), and the Advanced Oil Controlling Hydrator (for my super oily skin). And, I also will receive the free Holiday Hit List gift AND free shipping since my purchase was over $50! They also have other special offers like free gift wrap available and even a sweepstakes to win a $350 shopping spree. So as Estee Lauder is launching it’s new look, why don’t you?
To see what other bloggers are saying about Estee Lauder visit BlogHer’s round up page.